Dyer's Star Theory.

There is a difference between artists who are simply known for performing pop music and those who are known for being pop stars, who have an identity or persona which is not restricted solely to their musicianship.

One of the reasons so many pop performers are described as 'pop stars' is that they are quickly promoted to this status by their management, through the use of cleaver publicity such as a famous boyfriend/girlfriend or attendance at premiers.


However a true pop star has a lasting significance, and has "brand significance" across a wider market over a period of time.

Dyer proposes that a star is an image not a real person that is constucted (as any other aspect of fiction is) out of a range of material (eg. advertising, magazines etc.)

Stars are made to appeal to audiences and generate revenue, therefore companies nurture stars and reproduce successful prototypes.

Making a twitter for my artist.

Today I made a Twitter for Jem which I will continue to update.

Twitter is one of the many ways in which artists connect with their fans and therefore this is an important aspect for the development of my artist.

This page is where fans will look for upcoming tour dates, news and updates about Jem. Furthermore, fans will feel like they are personally connected as Jem will also tweet personal thoughts ideas and opinions.

Drake concert.

Last night Wini, Sophia and I attended Drake's concert at the O2 arena. It was a sold out show packed with his fans, he is doing 7 shows in London and each one was sold out.

This inspired me to look in to how Drake is branded and how he became so successful.

Building a career in TV:

Drake began his career on the Canadian TV show, “Degrassi: The Next Generation”. From the young age of 15, Drake knew he could make a name for himself, and he recognized TV was the best way to do so. Fast forward to 2010. Already pretty big in the rap and music world, Drake signed his first major endorsement deal - with Sprite, a brand known for using other well-known rappers and celebrities in their campaigns. Drake’s deal with Sprite is still going on; this past June, his rap lyrics appeared on limited edition Sprite cans.

Building a fashion brand with Nike:
During a concert in 2013, Drake announced his plans to sign with Nike’s famed Jordan brand. His record label, OVO (October’s Very Own), even sells its own Drake merchandise - from sweatshirts to iPhone cases.

His strong relationship with the NBA:
Drake, a lifelong Toronto Raptors fan, announced in 2013 that he would become the Raptors’ team ambassador. In this year’s NBA All-Star Game, held in Toronto, Drake coached one of the Celebrity Game teams, and even handled the player introductions during the actual All-Star Game.

Partnership with Apple:
In June 2015, at Apple’s annual WWDC conference, he was part of the Apple Music launch. There have been rumors that Apple even funded Drake’s “Hotline Bling” music video.

This is how Drake became such a marketing powerhouse.

Here are some of my photos from the concert:

Making an Instagram for our artist.

In modern day society, Instagram is probably one of the most important ways of branding an artist.

Everyone uses Instagram and it is the way most people whose to stay updated on their favourite musicians and celebrities.

Today I made an Instagram page for Jem, I will update this regularly as this is a way as staying relevant and getting his name out there.

I will post updates about upcoming singles, concerts and music videos.