Andrew Goodwin: 6 key features of music videos.

Andrew Goodwin, in Dancing in the Distraction Facotry (1992), identified the following features of music videos:

1. Music videos demonstrate genre characteristics (eg stage performance in rock video, dance routine for boy/girl band)
2. There is a relationship between lyrics and visuals (either illustrative, amplifying or contradicting)
3. There is a relationship between music and visuals (either illustrative, amplifying or contradicting)
4. The demands of the record label will include the need for lots of close-ups of the artist and thhe artist may develop motifs which recur across their work (a visual style)
5. There is frequently reference to the notion of looking (screens within screens, telescopes etc) and particular voyeuristic treatment of the female body
6. There is often inter-textual reference (to films, TV programs, other music videos etc)