Music Video Inspiration: Analysing Sweater Weather by The Neighbourhood.

When researching artist similar to the genre of our artist, I came across this music video for 'Sweater Weather' by the Neighbourhood.

The video begins with an establishing shot that demonstrates the relationship between the set/location and characters and show the whole view. 

The fact that the scene is spacious emphasises the close relationship between the members gathered in the centre. The black and white effect gives a retro feel for this music video. Also the darkness connotes the indie rock genre of this band.

The pace of each frame cuts away quickly and follows the tempo of the song. This increases the audiences excitement and keeps interest with the video. The POV shot from the back of the car engages the audience by making them feel as though they are on the car journey with the band. 

The 'love interest' is shown less often and is seen as less important than the band. This suggests that he does not keep her as his main priority, instead she is used as a way for him to escape, which links in with the lyrics of the song.

The recognisable logos of the band are superimposed over images from the video, this is a nod to the fans and also it further strengthens the branding of the band, furthermore the fact that the video is shot all in black and white is a recognisable convention of the band, as all of their videos and promotional images are shot in black and white.

The video ends with the same establishing song from the beginning, which confirms the end of the song and ties the video together nicely.