Inspiration: The Neighbourhood.

I Love You is the debut album by the American indie rock band The Neighbourhood.

The Neighbourhood are known for a black and white or grey scale image. All of their album covers, music videos, any photos of the band and their website feature very little, if any, colour.

 

The three symbols on the front also link to their image and are now known as the band’s ‘logos’ or ‘symbols’. This helps to give the band a recognisable brand that audiences can relate to whenever they see these symbols, this also opens up the possibility for merchandising, as these symbols can be printed onto posters and hoodies etc.

 

The fact that there is no album title or band name on the front cover coveys a sense of mystery. The back of the cover also features the smoke background along with the grey scale theme. The fact that the name of the album is printed on the back in unconventional and alternative which would appeal to young 'cool' individuals. 

 

Their website it very fitting to their album cover, sticking to the black and white theme, it features a gallery of images linked directly to their Tumblr,  giving fans the opportunity to 'reblog' things which has positive connotations for the advertising of the band's brand.

 

It also has a store where fans can shop online for the bands merchandise, which features the recognisable logo printed onto hats, hoodies and t-shirts.

 

The font that is used is and old style newsprint font, which fits with the same of the band as local neighbourhood newspapers often use this font.

 

There is also a section with their music videos, all shot in black and white, fitting with the theme.

 

Overall I think the neighbourhood have been very cleaver with their branding, sticking to recognisable themes and logos and creating something collectable (the hoodies) in a way which will spread word of the brand.

 

When designing my website and digipak, I want to use brighter colours but I also want to stick to a recognisable colour scheme. I also want to have a section for cool fashionable merchandise to create something desirable.