Today I worked on a mock up of my digipack using my initial ideas for the brand. I went for the pastel colour scheme as I thought that it would particularly appeal to my primary target audience of females from ages 16-25.
When decided to go for a painted front cover as most of the album covers within the 'indie pop' genre are quite artistic, the colour scheme is also quite poppy.
I used a screenshot of the video for this version, but when i make the real thing I will include photos from a new photo shoot with Jem.
This is just a work in progress and when I finish this mock up I will show it to our target audience research group.
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